Canada Soccer CEO Kevin Blue says the enthusiasm Canada shows during the FIFA World Cup should be converted into ongoing, long-term support for the sport and the national teams. Speaking about the co-host experience, Blue describes Canada’s turnout and public celebration of the event and the men’s team as “breathtaking.” He points to moments in major cities during the tournament to illustrate the level of engagement, including an incident reported while traveling to a venue in Vancouver, when people lined the route during a motorcade and demonstrated enthusiasm for the team and the occasion.
Blue’s broader message is that the excitement of hosting and participating should not fade after the tournament. Instead, Canada Soccer aims to maintain momentum so that fans, communities, and soccer programs continue to benefit beyond match days. While the outlets focus on Blue’s comments about the atmosphere and fan response, they also frame his remarks as a call for sustained investment and interest aligned with the tournament’s positive visibility for Canadian soccer.
