TikTok launches a new subscription option in the UK that removes ads for paying users. Multiple outlets report the service is priced at £3.99 per month and is being rolled out over the coming months, with availability targeted at users aged 18 and over. Subscribers do not see ads in their TikTok feed. Reporting also indicates that TikTok stops using subscribers’ data for advertising purposes as part of the ad-free plan.
For users who do not subscribe, TikTok remains free to use. However, these users are shown personalised ads by default. The announcements described the paid tier as an additional choice rather than a replacement for the free version.
While details vary slightly by outlet, the consistent elements are the UK launch of a £3.99 monthly plan, removal of ads for subscribers, continued free access for non-subscribers with personalised advertising, and a phased rollout over time.
