Doris Fisher, who co-founded the clothing retailer The Gap with her husband Don Fisher in 1969, has died at age 94. Multiple outlets report that the couple opened the first Gap store that began with a focused selection of jeans and records and later grew into a large national apparel brand. The New York Times describes the company’s expansion from that early single-store start into a major retailer, citing its growth into a roughly $16 billion brand. Several reports also note Fisher’s role in shaping the brand’s identity and positioning it for younger shoppers. The New York Post adds that she coined the name “The Gap,” linking it to the “generation gap” between baby boomers and their parents as a way to target a growing teenage market. Other coverage agrees that her death was confirmed by the company, with no consistent disclosure of a cause of death across the articles. Free Malaysia Today and the Daily Mail say she died peacefully surrounded by family, but do not provide medical details or a specific cause.