Multiple outlets report growing interest in “death doulas,” trained supporters who help people near the end of life navigate practical and emotional needs without relying on religious guidance. As religious affiliation declines in many societies, the rituals and structured support that some people previously received around dying are becoming less available. The Conversation describes death doulas as helping fill this gap for those seeking meaning, direction, and reassurance at the end of life. The Independent adds that their work focuses on helping individuals identify what matters most to them and translate those priorities into actionable plans for how they want to spend their final days. Together, the sources portray death doulas as offering guidance and companionship that can support a “good death” in a non-religious framework. Rather than promoting a particular belief system, the approach emphasizes person-centred planning and communication, aiming to make end-of-life choices clearer and more achievable for patients and, by extension, their families. Both sources frame the trend as a response to changing social and cultural expectations around dying.