The Big 12 Conference announces a new multi-year partnership with Monster Energy. The agreement is presented as a deal that will generate additional revenue for the conference. Along with the financial terms, the partnership includes new visual branding elements tied to Monster Energy. Multiple reports state that participating Big 12 teams will feature Monster Energy-related patches on their uniforms, and that Monster Energy branding will appear on field logos during Big 12 contests. Big 12 commissioner Brett Yormark is cited as making the announcement, describing the partnership as an ongoing, multi-year arrangement between the conference and Monster Energy. The reports focus on both the commercial aspect—revenue expected to come from the sponsorship—and the on-field and on-uniform changes that will follow from the new sponsorship. The information provided does not specify additional details such as exact revenue figures, the number of seasons covered, or whether branding will be consistent across all sports within the conference. The announcement centers on the partnership’s term and the implementation of Monster Energy branding through uniform patches and field logos.