Multiple outlets publish commentary arguing that travellers are increasingly choosing holidays based on what appears most popular online rather than personal preferences. The pieces contend that repeated exposure to experiences through social media—often seen on phones “over and over again”—can create the impression that these widely shared activities are automatically the best options. While the commentaries differ in tone, they broadly question the influence of social media trends on how people plan and spend time away from home. The articles suggest that this trend can reduce exploration and spontaneity by encouraging people to pursue the same high-visibility attractions and activities their feeds highlight. Overall, the commentary frames a shift in travel decision-making: instead of selecting experiences based on individual interests, travellers may be guided by what is most shared, liked, or viewed online. The pieces function as a critique of that pattern rather than as reporting on a specific event, offering reflection on how digital platforms shape holiday expectations and choices.