Meta is rolling out its Muse Image feature, which lets the company generate AI images using Instagram photos. According to reporting across outlets, the feature applies to Instagram accounts that are public. In these cases, users are included by default—meaning their public Instagram photos can be used for AI image generation as part of the Muse Image rollout—unless they take action to disable the setting. Wired and Digital Trends both note that the key control is an opt-out mechanism that users must select to prevent their content from being used in this way.
The coverage characterizes the process as a configuration tied to account visibility and the rollout of the Muse Image model. Public-account users who do not opt out remain eligible for use of their photos as input for AI-generated images. The reporting also emphasizes that opting out is necessary to block the feature’s use of Instagram content, rather than participation requiring a separate, explicit opt-in from the user.
