Dominic Lawson writes about reactions to UK delivery firm Hermes rebranding as Evri and how some customers respond when Evri is assigned to deliveries. In his piece, he describes the rebrand as having prompted informal, customer-made explanations and attitudes toward the company, suggesting that perceptions of service quality shape expectations before packages arrive. The article focuses less on specific service incidents and more on the broader customer mindset that develops after brand changes, noting that the shift from Hermes to Evri quickly becomes associated with negative or skeptical customer interpretations. Across the sources provided, the central point is that the rebranding does not erase existing concerns for some customers; instead, it fuels a recurring reaction when Evri is named as the courier. The coverage also indicates that public conversations around the new name begin almost immediately after the change, with customers creating their own narratives about what Evri represents in practice.