A UK consumer investigation finds that 150 potentially lethal baby products are being sold to consumers online through major retail and marketplace platforms. Which? identifies items including self-feeding “prop feeders,” which it says pose choking risks, as well as baby sleep pillows and sleeping bags that it links to suffocation concerns. The products are listed across multiple sites, including Amazon, eBay, TikTok Shop, Wish, and other marketplaces referenced in reporting such as Alibaba, AliExpress, Etsy, and OnBuy. The outlets report that the consumer group warns lives are at risk because platforms are failing to prevent dangerous items from reaching customers. The investigation focuses on how such products are marketed and made available online to parents and caregivers, with an emphasis on the safety hazards that could affect infants. The reports present the findings as an alert to the scale of the problem and the need for marketplaces to improve controls so harmful baby items are not sold or discoverable by buyers in the UK.