The Advertising Standards Authority (ASA) clears advertising for major takeaway brands including Domino’s, Papa John’s, KFC and Burger King despite the introduction of new rules aimed at reducing the promotion of less healthy food and drink. Reports say the ASA considers specific products named in the complaints and concludes that they are not classified as less healthy under the relevant food profiling regulations. The ASA also acknowledges that some products may be commonly assumed to be less healthy, but that the regulatory classification does not align with those assumptions in this case. As a result, the ads are allowed to run rather than being removed or amended. The outlets covering the decision describe it as a test of how the new junk food restrictions are applied to real menu items marketed in advertisements. Overall, the decisions indicate that compliance depends on how the particular products advertised are assessed under the framework, not simply on consumer perceptions of the brands or the general category of food.
ASA clears Domino’s, Papa John’s, KFC and Burger King ads under new junk food rules
The Advertising Standards Authority (ASA) clears advertising for major takeaway brands including Domino’s, Papa John’s, KFC and Burger King despite the introduction of new rules aimed at reducing the...
- The ASA rules on advertisements for Domino’s, Papa John’s, KFC and Burger King under new junk food advertising regulations.
- The ASA clears the adverts because the specific products featured are not classified as less healthy under the rules.
- The ASA notes that some products people may assume are less healthy are not classified that way.
- The decisions allow the advertisements to continue rather than requiring a ban or withdrawal.
Advertisements for major takeaway brands including Domino’s, Papa John’s, KFC, and Burger King have been given the green light by the Advertising Standards Authority (ASA), despite new regulations targeting less healthy food products.
3 hours agoThe ASA acknowledged that ‘specific products that people understandably assume are less healthy, are not in fact classified as less healthy’.
3 hours agoThe ASA acknowledged that ‘specific products that people understandably assume are less healthy, are not in fact classified as less healthy’.
3 hours ago
India and Indonesia agree on BrahMos, Astra missile supply and expand defence cooperation
India and Indonesia sign a series of agreements that expand their defence and strategic partnership, including deals und...
Kano records 30 fire incidents in June, five deaths and N120.4m property loss
Kano State Fire Service reports that it responded to 30 fire incidents across Kano State in June 2026. Across the incide...
Seaspan and Maersk expand vessel modernization program to boost fleet efficiency
Seaspan Corporation Pte. Ltd., an independent maritime asset owner and operator, announces a strengthened strategic coll...