Prime Video’s reality show “Alliance” continues to generate online backlash and counter-claims centered on contestant Kushal Tandon. Multiple celebrities have publicly supported Kushal’s rivals and criticized his behaviour. Television actress Kamya Punjabi says she recently started watching the show from episode 14 and believes discussions online are largely focused on Kushal, though her post also drew mixed reactions from viewers.

Uorfi Javed backs her sister Dolly Javed amid a feud with Kushal, accusing Kushal of an “entitled” attitude and saying he expects others to agree with him. She also criticises Kushal’s remarks during disagreements involving Dolly and others, and alleges he displays narcissistic tendencies.

Actress Zareen Khan also supports Dolly, describing Kushal’s conduct as “chauvinistic” and praising Dolly for not tolerating the behaviour. The criticism follows reported tensions around past and ongoing clashes in the house, including arguments tied to Dolly. Other contestants and viewers have debated game strategy and voting outcomes, including discussions around nominations and evictions during the season.