Texas Attorney General Ken Paxton sues Netflix, alleging the company collects consumer data without users’ knowledge or consent and uses design features to keep viewers, including children, engaged. Paxton’s lawsuit says Netflix tracks and logs viewing behavior and related information such as viewing habits, preferences, device details, and household/network information, and then uses that information for targeted advertising and commercial purposes. Several outlets report Paxton argues Netflix’s practices conflict with what the company presents to users, including claims about privacy and a kid-friendly, ad-free experience. The lawsuit also challenges Netflix’s autoplay feature, alleging it functions as an “endless” viewing mechanism that increases watch time, especially for children’s profiles.
Netflix disputes the allegations, stating it takes privacy seriously and complies with applicable privacy and data-protection laws. The company says it uses industry-leading parental controls and transparent privacy practices. The lawsuit, filed in Texas under the Texas Deceptive Trade Practices Act, seeks injunctive relief and civil penalties, and asks the court to require changes such as disabling autoplay for children’s profiles. Several reports describe Netflix as arguing the case is meritless and set to be addressed in court.