Fi introduces the Fi Ultra pet tracker, a collar designed to help owners locate pets even when cellular networks are unavailable. Multiple outlets report that the device builds on existing GPS and LTE-based tracking capabilities and adds automatic failover to T-Mobile’s Starlink-enabled direct-to-cell satellite service, branded as T-Satellite. When a pet moves into areas with weak or no terrestrial coverage, the collar shifts connection to low Earth orbit Starlink satellites so tracking can continue across the United States. SpaceNews and other coverage frame the launch as an expansion of SpaceX’s direct-to-device satellite capability into consumer pet technology. The Verge and Engadget also describe the system as a first commercially available Starlink-enabled pet tracker, emphasizing the goal of reducing the number of places a lost pet can “disappear unnoticed.” Fortune and CNET note the product’s positioning as an early, premium offering. Overall, the reporting agrees that Fi Ultra is the first pet-collar tracker that integrates Starlink satellite connectivity for broader coverage outdoors and in rural or off-grid locations.