L.O.L. Surprise! is marking its 10th anniversary with a new Music Festival collection that includes dolls inspired by Jennie and Rosalía. Billboard reports that the brand unveils Jennie and Rosalía-themed O.M.G. dolls as part of the anniversary lineup, along with festival play sets. Mashable similarly highlights the 10th anniversary Music Festival collection and points to where consumers can buy the new items. In addition to the merchandise, Billboard says the anniversary rollout also includes a live-action series tied to the L.O.L. Surprise! brand, expanding beyond the doll releases. Across the announcements, the focus is on commemorating the brand’s decade with new character-driven doll products and festival-themed accessories, positioned for launch alongside other anniversary programming. The outlets provide details on the collection’s components and the availability of the new dolls, including the Jennie and Rosalía-inspired releases under the L.O.L. Surprise! and O.M.G. lines.