Meta has launched Muse Image, an AI tool that lets users generate and remix images using photos from Instagram accounts set to public. Multiple outlets report that critics are raising concerns about whether people whose photos are used can opt out or receive clear notice. The tool is described as allowing other Instagram users to use publicly available profile and post images to create new AI-generated images, including through prompts entered by the user.
In the Hollywood sector, Los Angeles Times reports that industry groups and talent representatives—including CAA and SAG-AFTRA, along with talent managers—express alarm that the feature could put creators at risk. Separately, Toronto Sun and other coverage highlight privacy worries tied to the way the feature is enabled: claims are made that AI features were turned on by default without users being aware.
NDTV and CBS News also emphasize broader consent and misuse concerns, including the possibility that the tool could be used to create deepfakes or altered likenesses using images without explicit permission. Across reports, the core issues center on notification, consent controls, and potential misuse of publicly accessible content.
