Kohl’s is promoting its back-to-school shopping season with thousands of items priced under $25 across multiple product categories. The retailer lists deals that include apparel, backpacks, dorm décor, and beauty products, aiming to attract value-seeking customers during the period many families begin shopping for school needs. Kohl’s says the selection is available in more than 1,100 stores nationwide, giving shoppers access to the lower-priced merchandise both in-store and as part of its broader seasonal assortment.
Retail Dive reports that the timing of the promotion is important for Kohl’s as it continues efforts to turn around its business after years of restructuring, with the back-to-school season seen as a potential test of whether the strategy is resonating with consumers. The coverage emphasizes pricing as a key lever in the promotion, focusing on the scale of the under-$25 selection rather than changes to merchandise or store operations.
Overall, the sources agree that Kohl’s is using a large value-focused assortment to drive back-to-school sales at a broad store footprint.
