Sonos is carrying out another round of restructuring that includes layoffs affecting senior leaders in its design, product, and user experience organizations. Bloomberg reports that multiple executives with long tenures have left the company, including Dana Krieger, vice president of design, Kate Wojogbe, a senior user experience executive, and Scott Fink, who helped lead Sonos’ home theatre business. Additional roles in design and research are also impacted, according to staff posts on LinkedIn. Employees cited reductions across the design team and the user experience research function, with some stating nearly the entire UX research team was let go and others describing fewer people in those groups. Other experienced personnel, including leaders in packaging and product sustainability and a hardware product manager, also are reported to have been laid off. Sonos confirmed the cuts, with a spokesperson saying the company still has experienced leadership across the impacted teams and that user research will continue. CEO Tom Conrad tells employees the changes are meant to reduce management layers and increase competitiveness by moving faster, spending more time on prototyping and shipping finished products. While a spokesperson has said the layoffs are not related to artificial intelligence, Conrad has also previously discussed AI’s role in Sonos’ internal operations.