Upper Deck is renewing its business relationship with NBA legend Michael Jordan and is looking back to a marketing moment from 1992 when the brand first drew major attention. According to reports, the sports and entertainment collectibles company has signed a new deal with Jordan, prompting it to revisit the earlier promotional campaign associated with his rise to global fame. Both outlets describe the company’s decision to “reminisce” about the viral-style stunt that helped launch Upper Deck and increase public interest in its products. The new agreement is framed as a continuation of Upper Deck’s longstanding ties to Jordan as a major cultural and sports figure, rather than a break from past branding efforts. While the reports emphasize the renewed deal and the company’s retrospective focus on 1992, they do not provide additional deal terms or detailed descriptions of the 1992 campaign beyond its role in helping kick off the brand’s momentum.