Online viewers are questioning whether a recent episode of Coco Martin’s primetime series “Sigabo” includes AI-generated visuals, triggering renewed debate about the use of artificial intelligence in Philippine television. According to reports, a clip from an episode that features a wedding scene circulated on X (formerly Twitter), where some users said the visuals appeared to have been produced or enhanced using AI. The posts drew mixed reactions: some commenters describe the suspected AI look as “cringe,” while others argue the use of such technology could be acceptable depending on how it is applied.
The discussion also extends beyond aesthetics. Some viewers express broader concerns that increased AI use in media could affect jobs and livelihoods in creative industries. Both outlets note that the allegations are based on viewer observations of the episode’s visuals, rather than on any confirmed statement from the production team or broadcaster. As the clip continues to circulate, public scrutiny of “Sigabo” and the wider practice of using AI in TV production remains unresolved.
