Multiple outlets report that Google adds a hidden Easter egg tied to Norway striker Erling Haaland ahead of Norway’s World Cup quarter-final against England. When users type “Erling Haaland” into the Google search bar, the usual search results page is replaced, temporarily, by a Viking-themed animation. The animation draws on Norway’s “Viking Row” tradition, described as a post-match celebration and linked to the team’s “Ro!” rowing chant. Several reports say the animation shows mini Viking rowers and aligns with the Viking Row craze circulating online. Haaland is reported to have teased the feature himself on social media, writing on X that people should search his name on Google, along with a wink-faced emoji. One report also ties the tribute to Norway’s historic World Cup run, including Norway’s earlier 2-0 win over Brazil where Haaland scored both goals, and notes that he later encouraged fans to trigger the Easter egg by searching him. Across sources, the common point is the same: searching Haaland’s name on Google triggers the Viking Row celebration animation.