Multiple outlets report that Messina ice cream stores in Sydney are running a “back to 2002” promotion on Mondays, offering prices not seen in more than twenty years. The promotion draws large queues, with several reports noting that customers line up to buy ice creams at the reduced, historically themed rates. The articles frame the event as a limited-time deal tied to Monday trading, rather than a year-round change to pricing. While the reports focus on the appeal of the lower prices and the nostalgic element of the campaign, they also highlight that the queues can be lengthy, prompting discussion among customers and observers about whether the wait is worthwhile. Across sources, the central details are consistent: the promotion is specific to Messina stores in Sydney, it happens on Mondays, and it uses 2002 pricing as its headline feature. The reports do not indicate a broader impact beyond the stores participating in the promotion.