Big Brother Season 28 returns to CBS with a premiere that draws about 3.9 million viewers, reported by Nielsen audience measurements. Deadline and Variety both describe the debut as the series’ biggest premiere in roughly five years, citing 3.88 million (live plus same-day) viewers for the Season 28 premiere, and an average around 3.9 million viewers for the opening episode, with comparisons to the July 2021 premiere. Variety also frames the result as up about 22% versus last year’s premiere audience. Several outlets provide viewing information for the new season. Variety notes the premiere runs as a 90-minute special from 8:00 to 9:30 p.m. ET/PT on CBS, and that episodes become available to stream on Paramount+ after their on-air debut. Forbes adds that the season follows a release pattern of new episodes dropping four nights per week, and includes details for watching and live feeds, including how and when viewers can access live coverage. Overall, the sources align on the premiere audience figures, the expanded premiere runtime, and the schedule and streaming availability across CBS and Paramount+.