Big Brother Season 28 is set to begin on Thursday, July 9. Multiple outlets report the premiere time as 8 p.m. ET. One source also notes that “BB28” premiere week starts that same day, indicating the launch is scheduled for the Thursday evening slot.
Alongside the episode premiere information, coverage points to access options for viewers, including live feeds and an after-show. One outlet specifically provides guidance on where to watch Big Brother Season 28 episodes, live feeds, and the after show online, signaling that live-stream viewing and additional programming are part of the season’s standard viewer options.
While the sources provided here focus mainly on the premiere date and viewer access pathways, they consistently align on the start of the season on July 9 and the 8 p.m. ET premiere time. Additional details on the exact start timing of live feeds beyond the question of when they begin are not specified in the included excerpts.
