Hasbro introduces “Blooms by Play-Doh,” its first Play-Doh line aimed at adults. Multiple outlets report that the collection focuses on creating realistic-looking floral arrangements using classic Play-Doh compound, positioned as a home-craft and decor option rather than a children’s toy. The new kits feature molded bouquet styles and are designed for adults who want an arts-and-crafts activity to unwind. Pricing is reported as starting around $24.99 to $25, depending on the retailer and listing. Availability is described as online and in major stores, including Target, Amazon, and Walmart. Retail-oriented coverage frames the launch as Hasbro’s move into adult crafting and home decor, signaling an expansion of Play-Doh into consumer segments beyond traditional play. One report also cites broader research indicating that a portion of adults globally engage in arts and crafts for relaxation, which helped inform the launch. Overall, sources agree the product is a botanical-themed, adult-focused Play-Doh offering that begins with floral kits and is sold through mainstream retail and e-commerce channels.