Google is rolling out a feature that discloses when advertisers have created or edited ads using generative AI tools. The disclosure appears in Google’s “My Ad Center,” accessible through a three-dot menu or an info icon on an ad. According to reporting referenced by TechCrunch and The Next Web, the label indicates whether an advertisement was made with AI and whether generative tools were used to create or edit the ad. The change is designed to make AI usage more visible to users when interacting with ads on Google. The information applies to ads across Google Search, though additional surfaces are also mentioned as part of the rollout. Google says the feature is tied to whether an advertiser admits using generative AI in producing the ad. The disclosures are intended to be shown alongside standard ad information within the ad management interface rather than altering the core ad content itself.