Google is rolling out a new AI transparency label for advertisements shown on Google Search, YouTube, and Discover. The label lets users check whether an ad was created or edited using generative AI tools. The disclosure is presented within Google’s “My Ad Center,” accessible from ads through a three-dot menu or an info icon, and it appears under a section describing “how this ad was made.”
According to Google’s announcement as reported by multiple outlets, advertisers using Google’s ad tools can receive automatic disclosures when they create or modify ads with AI. For advertisers or third parties that use external AI services, disclosures require the advertiser to declare the use of generative AI through a new dashboard or manual process.
The rollout is intended to improve transparency around AI involvement in advertising creative, giving users clearer context about how particular ad content was produced or altered, while the accuracy of third-party declarations depends on whether advertisers report them.
