Disney is reportedly exploring whether Disney+ could add a free tier that would let viewers watch some content without a subscription, according to multiple outlets citing internal discussion and reporting. The move is framed as a response to YouTube’s growing role in U.S. television viewing, along with the broader trend toward no-cost, ad-supported streaming services such as YouTube and Tubi. One report points to Nielsen data showing that the largest free streamers account for a larger share of TV watch time over the past year, with the overall share rising compared with earlier periods. Business Insider reports that Disney’s product and technology chief Adam Smith discussed enabling free-tier content during a streaming town hall, while other details were not disclosed by him. Other sources add that the initiative appears to be in early stages and that Disney has not provided a clear timeline or a defined scope for how much content would be available for free. Current pricing for the Disney+ and Hulu bundle is also cited in at least one report, but the outlets do not indicate how a free tier would change existing subscription options.