The Financial Conduct Authority (FCA) says firms are making improvements to how they design products and services in response to the Consumer Duty. The regulator highlights that consumers should be able to trust that products and services are created for them, are monitored appropriately once they are on the market, and deliver the outcomes firms expect. The FCA frames these changes as part of ongoing work to ensure firms meet the standards set under Consumer Duty, which focuses on outcomes for customers rather than only compliance with rules. The regulator’s assessment indicates that businesses are taking steps to better align design and governance processes with customers’ needs. While the FCA does not suggest that all issues have been resolved, its findings point to progress in the way firms consider consumer outcomes throughout the product lifecycle, including after launch. Overall, the FCA emphasizes that effective design and monitoring are central to ensuring consumers receive the benefits that firms intend and that regulators can expect under Consumer Duty.