Bognor Regis is named Britain’s worst coastal town for the second year in a row, according to results from a Which? survey reported by multiple outlets. The town receives the “wooden spoon” designation, indicating it ranks lowest among coastal destinations evaluated in the survey.

Both reports cite visitor criticism focused on aspects of the local visitor experience. Complaints mentioned include dissatisfaction with food, particularly fish and chips, which some visitors describe using strongly negative language. Other criticisms reference entertainment and holiday offerings associated with the area, with one outlet including comments likening Butlin’s to a “worst place on earth.”

The coverage is based on the latest Which? findings and presents the ranking and reported consumer sentiment rather than new official policy changes or specific enforcement actions. The reports do not provide detailed methodology, sample size, or the full list of comparative rankings beyond Bognor Regis’s position as the lowest-ranked coastal town in the survey for a second consecutive year.