Two new exchange-traded fund (ETF) offerings are designed to let investors avoid exposure to companies associated with Elon Musk. According to reports, Subversive ETFs has filed to launch funds that explicitly exclude firms that are founded, controlled, or led by Musk. The excluded companies highlighted by the outlets include Tesla and SpaceX, which are strongly associated with Musk through leadership and control. The ETFs are marketed as “Ex-Elon” funds, aimed at investors who want to steer clear of Musk-related holdings rather than invest in them indirectly through broader market ETFs. The filings indicate that the exclusion rules go beyond simply removing a ticker; they are intended to screen for companies based on Musk’s founding, control, or leadership role. As these are newly proposed ETF products, they are subject to regulatory review and approval before trading begins. The reports focus on the structure and stated exclusion criteria of the funds rather than on performance or costs.