The UK Advertising Standards Authority (ASA) says adverts promoting portable air conditioners that claim to cool a room “in 90 seconds” are misleading. The ASA warns that the products advertised do not deliver the rapid cooling promised, describing such claims as “too good to be true.” Multiple outlets report that these promotional posts have spread online, particularly during periods of hot weather, with fraudsters using eye-catching headlines and images to sell devices as quick fixes for heat. Coverage also highlights that similar scam marketing has been seen across different platforms, with some advertisers implying unusually fast performance or substantial cooling from small, portable units.
While different articles focus on how the scams circulate and how consumers can recognise warning signs, they broadly agree on the same point: claims of near-instant room cooling are not supported by the reality of the devices being offered. The ASA’s action underscores that advertising standards require substantiated performance claims, and that consumers should be cautious of deals that promise dramatic results in very short timeframes.
