iQIYI reports strong performance across its domestic and international businesses in the first half of 2026. According to PR Newswire, the company’s domestic platform delivers “hit” content across genres such as dramas and variety shows, and it highlights strong results based on popularity and other performance indicators. For its international arm, iQIYI says it releases its first-half “Global Trending Content” report showing a year-on-year increase in total viewership of 130% on iQIYI International. Multiple outlets describe the company’s strategy as a “dual-engine” approach that combines premium Chinese dramas with fast-paced microdramas. Variety adds that the international viewership surge is linked to this strategy and that, during the period, all 10 titles on iQIYI International’s top Chinese drama chart were produced in-house, covering historical epics, contemporary romance and coming-of-age stories. Other reports reiterate the same figures and framing, emphasizing that global growth is driven by both full-length dramas and shorter microdrama formats. The outlets provide company-reported metrics but do not cite independent verification.