iQIYI International releases its Global Trending Content for the first half of 2026, reporting a 130% year-on-year increase in total viewership across its international platform. The company says the growth is driven by Chinese dramas and micro dramas that perform strongly with audiences outside China. The announcement, dated July 9, 2026, positions the results as evidence of what iQIYI describes as a “dual-engine” approach to international growth, combining longer-form drama content with shorter micro-drama formats.
The coverage is based on iQIYI’s platform performance and its curated list of trending titles for the first half of the year. Both sources describe the same release and the same headline metric for global viewership growth. No additional financial figures, subscriber counts, or country-by-country breakdowns are provided in the supplied excerpts. The information presented focuses on global engagement and the content categories that iQIYI highlights as key drivers of audience demand.
