The Home Depot is developing a retail media strategy tied to the World Cup, according to coverage of the company’s plans across multiple outlets. While the retailer does not sell sports equipment or sports apparel as a primary business, it is positioning World Cup-related advertising and promotions as an opportunity to engage customers using its broader home and household offerings. The strategy emphasizes the importance of Home Depot’s customer base, particularly Hispanic shoppers, which one report describes as a “huge growth opportunity.” Both sources frame the approach as a market-driven effort rather than a shift into sports merchandising. In this context, retail media refers to branded advertising delivered through the retailer’s digital and in-store channels, designed to reach specific audiences. The reporting suggests that Home Depot’s rationale for the World Cup theme is grounded in expected audience interest and growth in Hispanic segments, rather than direct involvement in sports product categories. Overall, the outlets agree that the World Cup serves as a marketing and targeting platform for customer engagement and revenue potential.