TCS top management, including its COO, says the debate over “token cost versus human cost” is a false choice. In an interview with NDTV Profit, the executive argues that enterprise spending on AI continues to rise because companies increasingly see business value from using AI tools and services. The comments frame AI investment as part of ongoing business strategy rather than a decision that must trade off staffing or human-led work against computational costs. TCS does not indicate any specific changes in pricing or hiring plans in the available material. The core message across the report is that AI expenditure is expected to keep growing as adoption expands and use cases mature, with enterprises evaluating returns and outcomes rather than framing the decision primarily as an economic swap between token-based usage costs and human labor costs.