UK regulator Ofcom is consulting on new proposals aimed at tackling scam advertisements carried online and through digital services. Multiple outlets report that the measures would require technology firms to take steps to prevent, detect and remove scam adverts, rather than allowing them to appear on their platforms or through their advertising systems.
The reports say the enforcement approach includes potentially large financial penalties for non-compliance. In particular, firms could face fines of up to £18 million, or an amount equal to 10% of their global revenue—whichever is greater—if the proposals take effect and a breach is found.
The coverage frames the plan as part of Ofcom’s broader work to improve consumer protection and reduce harm linked to scams. The details are presented as draft rules subject to consultation, meaning the final design, scope and timing could change before any requirements are implemented. The proposals focus on ensuring companies act against scam advertising and are held accountable through proportionate regulatory penalties.
