Ofcom is consulting on new rules requiring online platforms and other tech firms to “stamp out” scam advertisements, with potential financial penalties for companies that do not comply. According to reporting from multiple outlets, the regulator’s proposals would introduce enforcement powers aimed at tackling harmful or deceptive adverts that appear on digital services.
One key element highlighted by sources is the scale of the potential fines. The Independent reports that penalties could reach up to £18 million, or 10% of a firm’s global revenue, whichever is greater, once the rules take effect. Other coverage aligns with the overall direction of the proposals: Ofcom would set expectations for companies to prevent scam ads, reduce their spread, and improve safeguards across platforms.
The consultation framework indicates that requirements and enforcement details may be refined before any final rules are implemented. The proposals focus on making firms responsible for how advertisements are managed and monitored, rather than treating scam ads solely as user-generated issues.
