The 10th Thessaloniki International Media Summer Academy is holding its opening leg in Kastoria, a lakeside town in northern Greece, after spending its first nine years based at the university that runs it. Organisers say the relocation, some distance from Aristotle University, is intended to expand the university’s regional presence across Macedonia. The move also sets the tone for an edition focused on media change and ongoing professional challenges. This year’s theme is “Unveiling Tomorrow’s Media: Challenges and Tools in Communication,” and it centers on broader questions about the future of journalism, including what remains worth fighting for in the profession. The available reports describe the shift to Kastoria as both a geographic change and a thematic cue to move beyond familiar routines. While the outlets provide similar details about the relocation and the programme’s framing, they do not include additional specific sessions, speakers, or outcomes beyond the stated theme and organisers’ rationale. The academy’s tenth year therefore begins with a new location and a forward-looking focus on communication tools and challenges.