Several UK outlets report large-scale viewing plans ahead of England’s World Cup quarter-final against Norway on Saturday night. The match is scheduled to kick off at 10pm. One report says pubs are preparing to serve an additional 5.5 million pints for the game. Another outlet estimates overall match viewing at very high levels, suggesting around 22 million people—about one in three of the population—stay up late to watch the quarter-final. That same estimate indicates roughly 22 million people will watch via television, with pub-goers also expected to increase purchases during the evening. The reports also note extended licensing arrangements: pubs are set to remain open until 2am to accommodate supporters who want to watch the match and continue celebrating afterward. Taken together, the articles describe both expected demand in licensed venues and widespread home viewing on TV during the late-night England fixture.