TVS Venu Group’s premium lifestyle platform, Atelier Expressions, is set to acquire a majority stake in Khoya, a luxury handcrafted mithai brand. The deal is expected to close by the end of August 2026. Once completed, Khoya will be added to Atelier Expressions’ growing portfolio of premium brands. Business Line and Business Standard both describe Khoya as a heritage-rooted brand associated with craftsmanship and position it within a wider strategy by Atelier Expressions to expand into artisanal and luxury offerings. The reports indicate that the acquisition is aimed at strengthening the platform’s focus on premium brands and bringing Khoya under the Atelier Expressions umbrella through majority ownership. Both outlets also note that Atelier Expressions already holds other premium brands in its portfolio, including J.L. Coquet, Khadak and Hedon, and that Khoya will join this set after the transaction closes. Neither report, in the provided excerpts, specifies the acquisition price or terms beyond the expected timing and majority stake structure.