Meta removes its “Muse Image” AI image-generation feature from Instagram days after launching it globally, after users and other stakeholders raised concerns about privacy, consent, and potential misuse. Multiple outlets report that the feature let people create AI-generated images using photos from public Instagram profiles. Critics said the approach did not clearly obtain permission and raised fears that images could be referenced or used without adequate consent. Some reporting also points to concerns about an automatic opt-out/opt-in arrangement that users viewed as insufficiently clear.
Meta responds that it is rolling the feature back based on feedback, stating in communications and updates that the functionality “missed the mark.” According to the accounts, Meta says its intent was to provide a creative tool while giving people control over whether their public content could be referenced in this way. The company also updates materials related to Muse Image to indicate that it is “no longer available.”
Overall, the rollout is short-lived, with Meta effectively pausing the feature amid broad scrutiny of how Instagram content may be used for AI image generation.
