Meta removes its Muse Image AI feature from Instagram days after its release following widespread backlash. Multiple reports say the tool, which generates images, draws criticism over privacy and copyright issues. Some users and outside stakeholders, including Hollywood-related agencies, raise concerns about how the feature handles personal data and whether it creates or uses content in ways that could implicate rights holders.
Meta says the feature is “no longer available” on Instagram and acknowledges it “missed the mark.” The company points to concerns tied to how the feature was introduced, including an automatic opt-in setup for users. Meta’s decision comes after the feature was rolled out via Instagram, then quickly met with negative reactions across the platform.
While outlets focus on different aspects of the complaints, they converge on the same outcome: Meta pulls the feature shortly after launch and cites privacy-related concerns and the manner of user consent as key factors in the removal.
