Ahead of England’s match against Norway, researchers discuss findings they say can improve penalty-kick success. According to the studies highlighted by the outlets, researchers analysed multiple common penalty-taking techniques and evaluated which shot placements lead to higher success rates. The results indicate that penalties are most effective when the ball is struck high and placed toward the wide areas of the goal rather than sent centrally or kept low. The reporting links the recommendation to the approach associated with prominent England striker Harry Kane, suggesting his typical target areas align with the study’s conclusions. The outlets present the work as a data-driven look at penalty strategy, focusing on shot placement as the key variable. While the coverage does not describe every methodological detail, it consistently states that aiming high and wide produces better outcomes in the researchers’ analysis. The findings are framed as practical guidance for players as England take on Norway.