ITV is preparing its World Cup coverage from a studio location in New York City, using a prominent setting among the city’s skyscrapers. Reporting describes the production planning as a two-year process and highlights an emphasis on views of the New York skyline. The coverage is said to include a rooftop-style visual presentation and a studio environment designed to resemble a “virtual Brooklyn loft,” combining staged interior elements with exterior-looking city backdrops. The articles frame the setup as a notable feature of ITV’s tournament broadcasting, focusing on the visual and logistical aspects of the New York location. Details provided center on the physical presentation of the broadcast rather than changes to match scheduling, rights, or on-air commentary formats. The information across the available excerpts focuses on the location choice, the time spent preparing the studio, and the intended spectator-facing look of the broadcast environment. No additional confirmed facts beyond these production and design elements are included in the provided text.