Dermatologists are warning against an online “baste and burn” tanning trend that encourages people to achieve a tan by repeatedly exposing skin to heat or sunlight after applying substances intended to speed tanning. Multiple Australian outlets report that health professionals are concerned the approach increases the risk of skin damage, including burns and long-term harm such as heightened skin cancer risk.

The articles describe the trend as being promoted by social media influencers who present it as a “natural” or appealing alternative to safer tanning methods. Doctors stress that there is no “cool” or safe way to tan through deliberate, repeated exposure, and that attempts to accelerate tanning can worsen injury to skin. While the specific products or steps used in the trend may vary, clinicians emphasize the consistent issue: deliberately intensifying tanning exposure can lead to acute burns and cumulative ultraviolet-related harm.

Overall, the reporting highlights increased medical attention and calls for the public to treat tanning guidance from influencers cautiously and prioritize skin-protection advice from health professionals.