Waitrose says it will change the wording used on signs in its sanitary and period products aisles. Multiple reports state the retailer is replacing “feminine” references with gender-neutral language, using the term “period care” instead. The change is presented as a response to criticism that the previous wording implied only women experience menstruation, and that not all people who have periods identify as women.
The outlet coverage describes the adjustment as part of the supermarket’s efforts to use inclusive terminology in store signage. The reports also note that the retailer’s decision follows feedback from customers and campaigners who argued that the previous wording could exclude transgender and other non-women who menstruate.
Waitrose’s plan is focused specifically on how the products aisle is labeled with signage; the articles do not indicate changes to the items stocked or to product formulation. The move is framed as a terminology update intended to better reflect the range of people who use the period care products sold in-store.
