The creators behind the TV series “Ted Lasso” say the upcoming World Cup reflects a growing appetite for soccer in the United States. In commentary reported by multiple outlets, they point to the increasing popularity of the sport among American audiences, suggesting that mainstream entertainment and broader cultural exposure have helped drive interest beyond traditional fan bases. The creators associate the World Cup’s visibility and storylines with a moment when soccer is becoming more familiar to US viewers, reinforcing the idea that demand for the sport is rising. Their remarks are framed around the idea that the World Cup is not only an international competition, but also a high-profile platform that can further expand the sport’s reach in the US. While the coverage focuses on the creators’ interpretation of audience trends, it does not provide detailed audience statistics or official attendance or viewership figures. Overall, both sources present the same core message: the World Cup is seen as aligning with and reinforcing the trend of growing soccer interest in the United States.