Apple’s annual “Back to School” promotion for U.S. students is expected to return later this week, according to coverage that cites Bloomberg analyst Mark Gurman. The promotion typically provides an incentive for customers who buy a qualifying Mac or iPad during the promotional period, often in the form of free accessories such as AirPods or an Apple gift card.
Both sources report that Apple is beginning to roll out Back to School marketing materials in stores this week, which points to the offer starting in the United States in the coming days. The exact terms of this year’s deal were not confirmed in the reporting provided, but previous iterations show that Apple has previously offered items like AirPods and accessories such as an Apple Pencil Pro with eligible purchases.
The promotion is presented as separate from Apple’s education pricing, which is available year-round through Apple’s education store. One source notes that last year’s offer coincided with broader pricing context, including Apple’s recent changes to Mac and iPad prices, which could affect what consumers pay even with a Back to School incentive.
