India’s food safety regulator, FSSAI, is calling on consumers to help identify unsafe or unhygienic food by using its reporting platform, Food Safety Connect. Multiple outlets report that the regulator is stepping up its “Be the Eyes of Food Safety” campaign, which encourages the public to flag concerns they observe in food establishments, including unsafe handling and kitchen practices that may affect hygiene.
The regulator’s message centers on making reporting easier and more direct for citizens. Through the Food Safety Connect platform, people can submit information related to potential violations or food safety risks. The campaign is presented as a way to strengthen oversight by involving consumers alongside enforcement mechanisms.
While the reporting guidance focuses on what citizens should watch for—such as unhygienic preparation conditions and other indicators of unsafe food—the coverage also emphasizes the role of consumers in improving food safety awareness and compliance. The overall thrust across sources is that FSSAI wants public participation to support quicker identification of potential food safety issues.
