Activist group GetUp is backing a viral campaign aimed at Pauline Hanson’s One Nation, drawing both criticism and support across media coverage. Some commentators describe the effort as a stunt, arguing it may be more likely to provoke attention than deliver sustained political impact. Others say the campaign has succeeded in mobilising GetUp’s supporter base and expanding its network for a longer-term push against One Nation. The reporting characterises the initiative as a “gamble” for GetUp: while the public visibility generated by the viral activity could increase awareness of its message, it also exposes the group to scrutiny about its methods and effectiveness. Overall, the sources describe a campaign that is simultaneously contested in interpretation—whether it is primarily performative or strategically useful—and credited, by supporters, with helping energise planned activity beyond the initial viral moment. The coverage focuses on the campaign’s reception and its stated intent to feed into ongoing advocacy rather than a one-off event.