Australian activewear brand Stax has entered voluntary liquidation, according to multiple reports. The company—founded by an entrepreneur and known for a strong customer following—moves to liquidate its business while liquidators seek potential buyers to rescue the brand and its operations. Coverage describes a scramble for a purchaser, suggesting an attempt to find a pathway that avoids a full closure. Customers are warned that deliveries may be affected, reflecting uncertainty around fulfillment and future orders. Reports characterize Stax as a “cult” or widely popular brand that set out to compete with major activewear companies, including global names such as Nike and Luluemon. Another outlet also links the liquidation to the business interests of a prominent Australian couple, though details of ownership are not consistent across all reports. Overall, sources agree that Stax is currently in liquidation proceedings and that liquidators are actively looking for a buyer, with customers facing potential delays or interruptions to deliveries.