Chelsea’s newly appointed head coach Xabi Alonso tells the club that he expects the team to show “hunger” and passion as they prepare for the next Premier League campaign. Across coverage from different outlets, Alonso is described as setting performance expectations that emphasise intensity, commitment and a desire to succeed. The reporting frames his messages as part of his early work with the squad, aimed at establishing a clear mindset for matches and training. The articles do not describe specific tactical changes or give detailed plans for personnel decisions, but they do present Alonso’s demands as a central theme of his opening comments in the lead-up to the season. Both accounts highlight that his focus is on how players approach games—showing drive, energy and competitiveness—rather than on immediate results. With the Premier League campaign approaching, Chelsea is portrayed as entering a new phase under Alonso, with motivation and attitude identified as key priorities.