The Trade Desk adds 7-Eleven Japan purchase data to its DSP TOKYO

The Trade Desk announces that it is enabling activation of convenience store retail purchase data for digital advertising in Japan. The company says the integration connects purchase data from SEVEN-ELEVEN JAPAN with its DSP TOKYO, allowing advertisers to use that information for campaigns. According to the announcement, the data covers approximately 28 million users of the 7-Eleven app. The outlets describe the update as an effort to expand the availability of retail signals to support more targeted advertising in the Japanese market. The reporting is based on the company’s announcement, with details focused on the partnership or data integration, the number of app members whose purchase data is involved, and the platform where activation occurs (DSP TOKYO). The articles do not provide additional figures on campaign performance or specific advertiser partners beyond the scope and intended use of the retail purchase data within The Trade Desk’s ecosystem.