Saudi Arabia is taking early steps aimed at reassuring LGBTQ visitors ahead of the 2034 World Cup, according to reports citing upcoming tourism plans. In the run-up to the tournament, the country is expected to host a queer cruise that will arrive in Jeddah, a Red Sea port city, next year. The coverage links the shift to broader efforts to soften Saudi Arabia’s image and make the kingdom more accessible to international visitors.
Multiple outlets describe these changes as part of a wider trend of social and regulatory reforms carried out under the leadership of Crown Prince Mohammed bin Salman, who is portrayed as having reduced the influence of conservative clerics. Articles also note that Saudi Arabia has previously introduced or expanded measures intended to improve the visitor experience, including allowing women to drive, reintroducing cinemas, and welcoming non-Muslim tourists.
The reports characterize the move as cautious and tentative, focusing on signals of accommodation rather than a reversal of existing restrictions. They present the cruise and related messaging as part of preparations to attract global attention and tourism for the World Cup.
